Chengyao Sun

I am a postdoc working on consumer behavior and decision making at Yale SOM. My research focuses on consumer heuristics, financial decision making, and risk and uncertainty.

CV / SSRN / Google Scholar

Email: chengyao.sun@yale.edu

Published papers & manuscripts in the review process

Sun, C., Cryder, C. & Rick, S. A co-branding conundrum: People underuse co-branded credit cards outside their featured brands. Under second review at the Journal of Marketing Research (New draft with credit card statement data).

Sun, C. & LeBoeuf, R. A. (2025). Prediction that conflicts with judgment: The low absolute likelihood effect. Journal of Experimental Psychology: General, 154(4), 919–934. https://doi.org/10.1037/xge0001721

Jung, M. H., Sun C., & Nelson, L. D. (2018) People can recognize, learn, and apply default effects in social influence. Proceedings of the National Academy of Sciences, 115(35), E8105-E8106. https://doi.org/10.1073/pnas.1810986115

Working papers & selected research in progress

Sun, C., Wang, J., & Novemsky, N. Experiences require appraisal to overcome expectations. Working paper.

Voichek, G., Sun, C. & Novemsky, N. Understanding gambling through losing. Working paper.

Sun, C. and Cryder, C. To Err is Human, To Correct Is Algorithmic: Perceived Superiority of Algorithms in Error Correction. In progress (poster available here).

Sun, C., LeBoeuf, R. A., and Nelson, L. D. People misjudge when a small-chance outcome will arise for the first time in repeated trials. In progress (poster available here).

Sun, C., LeBoeuf, R. A. Undue price sensitivity to fixed-value gains. In progress.

Sun, C., Rick, S., & Cryder, C. Spreading debt across credit cards: Understanding a costly coping mechanism. In progress.

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